With the new Loyalty Rewards & Points comes a ranking system based on the total number of points on a persons account. The more points you have the higher you climb, simple as that. But there is a twist. As you cash in points for benefits, rewards, merchandise, etc. your rank will go down. So make sure you are spending your points wisely, if you choose to spend them at all. We are not disclosing the names of the ranks, or the specific number of points needed for each. What we are willing to share is we currently have six (6) ranks which range from hundreds of points need to thousands of points needed, and each has its own unique title and description attached.